HIRING: Social Media & Content Specialist

Lizzie WurmArticles, Community News


Social Media & Content Specialist, Yoga Garden SF

Part-time position, 10-12 hours per week


Yoga Garden SF is a community-centered, Yoga Alliance® registered yoga school and yoga studio in the heart of San Francisco’s trendy NOPA neighborhood, where some of SF’s best yoga instructors lead hatha yoga, vinyasa yoga, and prenatal yoga classes.


Our Social Media & Content Specialist is an enthusiastic content creator, supporting the next-level growth of our organization. You will report directly to our Marketing Manager and work closely with our Graphic Designer to execute the social media strategy and help generate fresh, new, and engaging content. This is a part-time position with competitive pay that includes a yoga membership. The environment is fast-paced, high-performance, and supportive of personal growth.


You are a self-starter and a team player that is organized, efficient, and creative. You have strong writing skills, are community oriented, and have experience leading social media platforms. You thrive in fast-paced, dynamic environments and are always keeping tabs on new ways to engage our community.


  • Execute social media strategy to enhance community and grow SM presence & engagement on Instagram.
  • Clearly communicate on-brand messaging and promotions to increase brand awareness, build community, and drive sales.
  • Take an education-first approach to advertising our upcoming offerings by connecting to a pain/pleasure point of the consumer and then pitching our offerings.
  • Engage with clients online, responding timely to SM messages and comments through Facebook Business Suite.
  • Monitor SM and content performance and suggest data-driven improvements to overall strategy.
  • Generate high-quality, relevant and engaging content for SEO blog posts and SM on a weekly basis.


  • Social Media experience is a must! You must be passionate about Instagram and Facebook and using them as tools to build community and spread the Yoga Garden SF mission.
  • Able to navigate ambiguity and thrive in fast-paced environments.
  • Organized and familiar with Asana or similar project management tool. 
  • WordPress and basic SEO keyword skills to drive traffic to our website.


  • Love yoga and are already part of the Yoga Garden SF community.
  • Can self-manage and thrive in an organization which quickly responds to opportunities within the market.
  • Enthusiasm for grass-roots, small business, community-minded endeavors.

Only candidates who meet the requirements above, demonstrate an exemplary work ethic, and are willing to commit to our community will be considered.

Social Media & Content Specialist

Are you an enthusiastic content creator interested in supporting the next-level growth of our organization? If so, we would love to hear from you! Please complete this application and attach your resume in pdf format. We also ask for a pdf of a sample of your writing, and links to any portfolio submissions and social media accounts. You may save your work in progress and return to complete it.
  • Accepted file types: pdf, Max. file size: 50 MB.
  • Accepted file types: pdf, Max. file size: 50 MB.
  • Accepted file types: pdf, Max. file size: 50 MB.
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